I have worked with NATS over many years, including at least two versions of their brand identity. I have worked on advertising, exhibition graphics, band communications brochures, flyers and microsite.
Reports are a vital form of communication
NATS is a leading air navigation service provider in the United Kingdom and internationally. They needed to announce the publication and the content of their Customer Report to a group of very important stakeholders. I designed and built a microsite that seamlessly integrated with the main NATS website.
This dual approach proved very successful and we completed two further projects. The first was to publish the NATS Responsible Business report. It was designed to outline what NATS does above and beyond their core role in air traffic management and to demonstrate the contribution that enlightened air traffic control can make, and how NATS interacts with customers and the general public.
We annotated a lot of data from the reports into a variety of diagrams, statistics and pull-out quotes with the added mix of photography from NATS media centre and videos to make a compelling read on and offline. Our use of animation helped the flow of the microsites, adding an extra level of detail and interest.