Dynamic brand comms for Informa

Building upon a strong brand, Informa

I have worked with Informa for over 15 years, in fact I designed their very first identity & guidelines. Since then the business has taken off on epic proportions, is listed in the FTSE 100 and I am currently working on projects within their third major brand identity change.

People really matter. This is not just another acquisition

When Informa acquired Penton in North America they wanted to make the integration as smooth as possible. We developed a brochure for every Penton colleague to receive on the day of the acquisition, with the specific purpose of reassuring, informing, educating and exciting everybody about the great opportunities that lay ahead for them.

Informa colleagues are really important to the company. So, designing a tool that gave considered and useful information delivered in a visually engaging, easy to understand format that they could keep referring back to, enabled people to feel positive and secure about what was happening. With business as usual continuing and disruption kept to a minimum.

This publication has been shortlisted for an Institute of Internal Communications Award.

Everyone can have their say

Inside Informa was an internal sub-brand we helped develop to communicate the opportunity for all colleagues to have their say on what is going on within the company.

We created a logotype and then devised the campaign concept featuring speech bubbles as a strong graphic device.

The campaign was applied to posters, email footers, the Informa intranet system and a set of printed postcards.

InformaTech Microsite

I also created an internal comms microsite to launch a new arm of the company, InformaTech – aimed at current a new staff from acquired businesses. Created from static HTML with animation, infographics and videos.

Original Identity

I created & designed the original Informa identity, working directly with Graham Jerome-Ball. The work evolved over time from their humble beginnings as a startup through to them becoming a blue-chip and listed on the FTSE100. I was involved on every aspect of the brand from creating the bespoke logo typeface to designing the bran guidelines, offline & online.

Guiding Principles

These four posters were created as internal comms pieces celebrating Informa’s four guiding principles.

IBI Conference Video

For a conference video I created the storyboard and art-directed the film for Informa’s IBI division, the concept of everyone pulling together was brought to life beautifully in this sequence.


Branding / Internal Comms / Exhibition design / Literature & newsletters / Brochures / Employee Engagement / Reports / Art direction / Website design / Digital assets

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