Positive branding for fitness, coaching & nutritional expert Craig Hicks


Positive branding for fitness, coaching & nutritional expert Craig Hicks

Informed Coaching & Nutrition is a new business set up by fitness expert Craig Hicks. I designed a gritty, accessible and dynamic brand style for this start-up business. The logo is a typographic metaphor for achieving your goals, clean, strong and confident.

The logo was a graphic representation of ‘achieving your goals’ – a simple bold logotype, with strong positive accompanying imagery.

This project is still in the planning stages, we plan to launch formally early 2020.

informedcoaching.co.uk

“I CAN eat healthy and have the energy to run.”

“I CAN achieve my absolute best”

“I CAN manage a sensible diet and have the energy to workout.”

“I just want to run and run and run…”


“Our goal is to help you achieve your potential through fun, realistic, goal orientated fitness & dietary plans to help you feel, look and live a healthier life.”

Craig Hicks

Social Media advertising

To help Craig get his business idea off to a flying start, I designed a simple holding page for his website and a set of social media adverts. These were designed in PowerPoint allowing him to edit his content easily and export pages to image files for use on his social media streams.

Simply eating

We also worked on a sub brand for this project, aimed at proving simple dietary advice, menu planning & nutritional information on a pay-per-subscriber platform. This project is still in the planning stages, we plan to launch formally early 2020.

Want to chat about creating a new website or for graphic design & branding project?

It’s your chance to shine – I’d love to hear from you!