Informed Coaching & Nutrition is a new business set up by fitness expert Craig Hicks. I designed a gritty, accessible and dynamic brand style for this start-up business. The logo is a typographic metaphor for achieving your goals, clean, strong and confident.
The logo was a graphic representation of ‘achieving your goals’ – a simple bold logotype, with strong positive accompanying imagery.
This project is still in the planning stages, we plan to launch formally early 2020.