Strong branding for a local photographer & shop in the ever competitive world of photography
My good friend Kevin Whibley has been a well respected professional photographer for over 20 years. I helped him brand his new shop on Fleet High Street many years ago and we recently embarked on a complete rebranding project with a new website. Unlike other local photographers, Kevin has a shop on the local high street in a brilliant location. The shop has its own studio, plus he sells passport photos, all manor of digital prints and offers a photo framing service.
We designed the new website to focus strongly on all three areas of his business with an elegant and clean design. The emphasis was on making sure everything he offers was easy to navigate and showed off his work at its best. The shop has a smart new frontage, and a new interior. Has been a great success in re-affirming his client base and drawing in new customers.
CapturedMoment.com
Along with the brand I helped with the overall brand ‘tone of voice’ and leaflet production, which he designs and produces himself based loosely on some templates I designed in PowerPoint. The brand uses open source fonts so he is easily able to create his own postcards & flyers. We also worked on wordplay & typographic layout styles to promote his brand, its offerings with the strong brand personality.
